Hans Henrik Heming,

5 March 2005



Jacob Bøtter

Posted in Graphic Design

british_petroleum.jpgIt’s saturday and I am going allow myself to do something a little funny here. A guy called Matt Siber has been doing something quite amazing. He’s been taking photos of tall poles with logos upon them. After that he manipulated them and removed the poles. That made the logos float, and the result is rather impressive.

4 comments so far


Some really nice work by Mr Siber! I guess I must pick the “Jesus” sign as my favourite… :)

Niklas March 5th, 2005 at 6:49 pm

I wonder how far technology is from doing that for real? Maybe using magnets like on the Japanese train. I want to find out if the technology exists to make a ‘reverse’ Newton’s Cradle (it would look like an upside down Newton’s Cradle but still function normally). Or even a Newton’s Cradle with no strings at all.

John Tunney March 5th, 2005 at 8:43 pm

You are absolutely right John. I do believe it is technically possible to do this, and it would make a superb effect. Actually I will now be looking into this for my new office. You probably know it, but try looking at LSE for example. Their magnificent design “moneyball” is just amazing. For everyone else: http://www.wired.com/wired/archive/13.02/start.html?pg=10

Jacob Bøtter March 6th, 2005 at 10:57 pm

New blog on design and innovation

CPH127 is a new Danish weblog on Design and Innovation, written in English. A great initiative which I will visit daily. Eventhough it’s more design than innovation I must ask everybody to watch the art of Matt Siebel featured on

Let's change people's minds! March 7th, 2005 at 5:47 pm

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