Joyce Wycoff recently spoke with Austin Henderson at Pitney Bowes. Austin has
served as the Director of both Pitney Bowes’ Concept Studio and its
downstream partner, the Systems Lab, which seeks to commercialize the
concepts that emerge.
Austin shared the four tests they use at Pitney Bowes to determine if a concept merits full-scale development:
1. Does it work for customers?
2. Is it technically feasible?
3. Can it stand on its own as a business?
4. Does it fit the brand portfolio?
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