What is the killer argument for spending money on Design? For every board of Directors, for every businessman it comes down to bottom line, doesn’t it?
It’s not all about form and function, its also about market needs.
Frog Design and Business 2.0 has just announced a special – but MOST relevant Design Award – The Bottom Line Design Award.
They created the first industrial design awards to honor products not just for their beauty but also for their commercial success.
Most relevant and a worth read.