Hans Henrik Heming,

22 April 2005



Hans Henrik H. Heming

Posted in Design Process

When do you know you got the right idea? And how to get there? And when to choose “The one”, how to proceed, exploring, describing, executing, implementing?

Traditional Project Management is mostly steered by a Stage-Gate process. But before moving into a Stage-Gate process there are typical an Ideation.

The early phases/stages is sometimes described as the “Fuzzy Frontend”.

But what I lack is a methodology describing exactly the “Fuzzy Frontend” – Of course I know of a million tools to motivate creativity, but which to use and when to use what?

Any perspectives? Please share.

4 comments so far


A good place to start might be Darrel Rhea’s article “Bringing Clarity to the Fuzzy Front End” in Brenda Laurel’s book “Design Research”. That will lead nicely into the rest of the book.

Victor Lombardi April 22nd, 2005 at 2:26 pm

Hi Victor

Thank you very much - I’ll look it up right away :-)
All the best
Hans Henrik

Hans Henrik April 22nd, 2005 at 7:35 pm

Victor pointed me to a VERY interesting article - it can be found at - http://www.oti.globalwatchonline.com/online_pdfs/36125MR.pdf

All the best
Hans Henrik

Hans Henrik April 23rd, 2005 at 1:20 pm

It may seem strange (it seems so to me as the thoughts are forming into words) but I am not sure that there is a single methodology for which tool to use when. If you have a million tools, you probably have way too many.

Toss them all away. They are weighing on your mind and inhibiting your creativity. You need to empty your tool kit. You need to feel empty and alone. When you are ready, the ideas will flow. Not before.

Steve Sherlock April 26th, 2005 at 2:46 am

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