As a consultant and hard selling salesperson I once in a while faces the challenge when the opposite site of the table questions the difference between what I’ve got in my bag and the methods provided by other streamlined consultants like Accenture, PA Consulting Group and other well esteemed consultant companies.
The first few times I’ve got confused but after a while I figured out a few differentiators between design thinking and “ordinary” business thinking.
Many consultants try to map companies challenges in a 2X2 matrix, showing that the specific company is located in the down left corner – of course knowing that the right position is in the upper right corner.
Traditional consultants – still – searches for solutions in a very metric world. Where can we cut costs? How to develop new markets? Can we ad new function to our existing products?
The new agenda is more about finding ways to improve:
- Meaning
- Identity
- Senses
It’s more about focusing on entity and concepts rather than optimisations on each element in the solution.
…..to be continued.
What do you think – is there a difference?