Barry Katz, Professor Humanities & Design, Stanford University.
IDEO once again made it into the scene – covered up as a professors from Stanford.
He started his presentation with saying that the colour in design is in fact a fact , but – not there aren’t different colours among designers. What does that mean when it comes to the right formulation of the right solution?
The first generation of women in design – the example of the raiser; men raise one way, women the other = new design of the raiser.
ApproTEC – run through their businesscase – very interesting – design for the bottom of the pyramid – the ones who survive on a dollar, maybe two a day.
He points to the necessity of diversity in project teams to gain as much different perspectives in the early project phase
Early prototyping is about making it cheap and fast to gain as much good ideas during the project as possible.
Please share your perspectives in dealing with diverse projectteams. Anyone?