Nel Mostert, Unilever R&D in the Netherlands.
How can you motivate to creativity?
Nel presented several tools to motivate creativity: When you encounter a problem, you immediately try to find a solution.
She stats that companies can’t be Innovative without creativity.
The Creativity is a process, Innovation is a result.She ran through the obvious fields of what diversity is – ge, gender, culture, language, nationality, Cultural difference, work level, background…..Everybody is creative, she states.
She mentioned Einstein:
The mindset who created the problem can’t be the one solving it – Albert Einstein
He usually worked by him self, he’s ideas incubated over time and during his private sessions. She mentioned another one as well. One of here conclusions was that you need to be alone to produces creativity. Afterwards sharing the thoughts results groundbreaking idea’s.
What does that mean in terms of working with creativity?
Introvert and extrovert people corporate in different ways = pair them in the creative process.
Creativity is destruction – to create something new means that you have to destroy something else.
To be really creative you have to be in a very secure environment.
You don’t need big groups to be creative – you need to be creative in your own mind.
Please share – what do you think?