Erik Roscam Abbing has done a new weblog about "Branding in Innovation". He writes some interesting stuff about linking branding to product innovation.
In the thesis he is writing he try to answer the following question - "How can brand identity and product innovation work in synergy so that new products will fulfil the brand’s promise?"
What do you think, is there a link worth exploring?
I know a few that would claim that branding is a bad excuse for the lack of innovation. I’m my self in doubt on this specific question and would love to have your insights. Any pro’s or con’s?
2 comments so far
In fact a few in the blogosphere has some thoughts on the matter….
….take a look at http://www.loiclemeur.com/moblog/2005/06/what_should_gre.html
…I had a brief talk with Loic at reboot7, where Hugh Macleod was drawing som very funny pictures….
/Hans Henrik
Hi Hans Henrik,
Just covered one possible answer to your question here, http://nitibhan.typepad.com/perspective/2005/06/power_of_a_well.html