Hans Henrik Heming,

20 September 2005



Karl Long

Posted in Experience design

Interesting article from headshift that kind of makes you think
about the scope and scale of experience design. What he seems to be
saying is that traditional experience design methods don’t account for
massively co-created systems, like health care systems or schools. It
is a mind boggling thing to think about, but some models come to mind
that are not so much design methods as much as co-creation efforts,
like eBay, amazon, and wikipedia, all too massive to design through
research, but instead well designed frameworks that co-creators can
work within.

"Martin Bontoft, user researcher and design strategist at IDEO who is also involved in the Design Council’s health services co-creation projects, explained the concept of ‘co-creation’.

He started by pointing out that user experience design (UXD) is fine
but that we have to ask ourselves what comes next. UXD is not going to
deal with the large scale system changes that’ll come in health and
schools. Large scale systems that include the people who are actively
engaged in the production of these services. Typical UXD methods such
as sympathetic design and careful observation are good but they still
produce ‘postal designs’. These are fine when there is a one-to-one
relationship with a product but it becomes very difficult when there
are a large number of people that actively produce a service."

Users as Designers: what can we learn?

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