The latest interview is with Søren Merit, a danish business developer and former director at the Danish Design Centre.
Søren has experienced the limitations of working with traditional analytical quantitative methods in increasingly competitive and qualitatively oriented business environments. He therefore started looking for alternative approaches that are more in line with the present demands on industry.
Søren’s research finalised into the conclusion: Continued innovation in customer propositions and delivery of exceptional user experiences can only be developed if you apply new ways of working and enrol new competencies into the activities. He is presently finalising a book about business development based on ‘conceptual discovery’, to be published by Børsens Forlag in spring 2006. After heading the Danish Design Centre’s much acclaimed innovation programme – design:PARTNER – he is now working on a yet to be announced business initiative.
Click here to see the interview. Just select the video by clicking the picture of Søren Merit on your right side.