Is it possible to hire a consultant telling you what you should do, how you should do it when the talk is about innovation?
Sure, YES, of course it is!
But how do you make sure that the innovation isn’t only deploying the next generation of an inferior product in your product portfolio? And the knowledge created in the process isn’t drifting away with the external consultant moving along to his next project, customer?
I’ve been thinking a lot about that lately – to many consultants, to many “design”-firms is only pointing towards what to do, but doing it, implementing the important shift, maybe rock the boat and changing the company culture – that’s a complete different ballgame, isn’t it?
Changing a culture from being technocratic, focused on own technological capability, towards a more usercentric organization isn’t – as I see it – not only about putting different design-tools and methods in place. It’s also about creating a mindshift in each and everyone in the organization.
The good news is that it’s feasible, the bad news is that it takes time.
I had the opportunity to join a workshop this week with one of the American-CPH127-pilots, Chris Conley.
He gave me some fresh perspectives on what he sees as crucial for creating a more Sustainable Innovation Capability.
He points to two important aspects:
Mindset
- Amibguous
- Cross-diciplinary
- Collaborative
- Tangible
- Iterative
- Fast
Methodology - very "DESIGN-Thinking"…..
- Immerse, discover & reframe
- Create many alternative ideas
- Evaluate to identify value
- Refine Through iteration
- Develop offering holistically
Methodology is “easy” to implement. You could hire a consultant teaching you that. But what about Mindset? How do you cope with a management layer in organizations who – in many cases -have proven success with control, oldfashioned market-segmentation strategies and telling and educating the customer how they should use the product properly?
Any ideas? I think the right answer to that question could be the foundation of a new start-up, so please share :-)…..or just tell ME…;-)