Looking at Tom Peter’s Experience Ladder, I think about what comes after this current wave of experience design, service design or what you’d like to call it. Having asked a bunch of people at INDEX: what they thought just got me even more confused. What do you think is the next step on the ladder?
For the record, the Experience Ladder is pretty simple and looks like this:
- Experiences
- Services
- Goods
- Raw materials
3 comments so far
It looks a lot like Maslow, just interpreted differently. So I’d say that the next step on the ladder should be “beliefs” or “values” as in “principles” or “truths”. Something connected to that. It is the logical next step after experiences.
nothing comes next.
experience (ERLEBNIS) has comes with two wonderful features:
1. it is hard - or almost impossible - to willingly repeat or create it.
2. experience is always hungry for the opposite
guess that’s enough to keep us going for a while…
same thing, jk, “nothing” is “everything”… brush up on satori/nirvana