As some of you might know I have recently been thinking a lot about how we got where we are now and what we are going for next. In my last post I got reminded that Experience Design will be somewhat eternal, and I agree, but that was really not my main message, so let me clarify: I acknowledge Experience Design is somewhat superior, but what will we build on top of it?
To help me reach some kind of answer, I remembered Will Murray’s “Brand Storm” which included a table of The Seven Ages of Man and Economic Motivation.
| Type of economy | Timeline (years ago) | Economic Motivation |
| Tribal | 100,000 | Survival |
| Rural | 10,000 | Civilisation |
| Industrial | 200 | Learning |
| Consumer | 50 | Lifestyle |
| Knowledge | 25 | Communication |
| Human | Year 2000 to ? | Individuality |
| Intelligence | Year 2000+ to ? | Being |
One comment so far
The trend seems to be towards the interior of the self. We are tending towards more and more individuality and independence when in fact we are becoming more aware of our dependence upon one another. I suspect if we do not turn the tide from independence to interdependence and community, we (yes, the big collective We) are in trouble.