Bruce asks for help.
We’ve already have had a GREAT discussion on what makes the difference in doing the business of tomorrow.
Bruce – though – struggles with the questions raised at the Davos2006-meeting:
1) How can companies measure the effectiveness of creativity and design strategies?
2) How can a design strategy be a tool for organizational change?
3) As innovation cycles shorten, what strategies will companies adopt in order to compete?
Any new ideas?
One comment so far
These are also the questions that I’m dealing with in my PhD. During two years I followed how a big technology company strived to build a design strategy, which later evolved into a design competence program. If Bruce is interested, I could exchange some e-mails with him.