A very good Times online article on the shift that we are living of seeing value in what we experience through services vs what we own and experience through objects.
2 comments so far
Thats a great story! And in the communication field (which is where I try to find my way most of the time) there is the same movement: the notion of communication, branding, corporate identity-development (ID-mojo will do too), I see a trend going in the direction of “things” becoming “not” and experiences turning “hot”! The expression of the company has to happen through activities, things you do. What the company says (especially if it’s the guy getting the larger paycheck and the title of CEO) can only support the actions of the company. Ads, pressreleases and other sorts of talk can only support the walk.
Now the funny thing is that among all these companies there are still lots and lots of CEOs, vicepresidents and marketing managers willing to pay for…. products! …when they need to market themselves. I bet you in the wink of an eye it’s going to change. Because experiences involving employees and customers is the only thing that will prove them to be authentic.
Happiness is a state of mind that really depends how we see the situations in our lives each day. you can have all the riches in the world but still see it as a lonely place..*’