I find it very interesting as an industrial designer that the Kellogg School of Management is offering now a 3 day course on managing product design and development. For the low price of $4500 that includes a talk on “Understanding the value of design as a strategy”, “Ideation and concept selection” and “Essential ingredients for continuous innovation” it makes my bachelor’s degree look pre-industrial : ) or rather really illustrates the steps that business is taking towards understanding design but what about the other way around? What are the available tools for designers? I know my “Professional Practice” class was less than sufficient in understanding the business implications of my creative work. Anyone had a better experience?