Larry Lessig tells here three stories about how the web has primed the return to a participative culture as opposed to a broadcast-passive consumption culture; and how the culture of control still holds on to control, contrary to common sense. Lessig argues that ownership and use of content on the web, and intellectual property is directly relevant to the adoption of participative knowledge use in organisations – and the resistance to that adoption on the basis of a need for control. Well, he discuss it 
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