TODAY, MARKETING IS MORE THAN CREATING A SHINY CAMPAIGN FOR YOUR COMPANY, OR LABEL YOUR PRODUCTS “NEW AND IMPROVED”. FROM THE CARMAKER VOLKSWAGEN INTERESTING ASPECTS OF THE ART OF MARKETING CAN BE LEARNT.
Yesterday, I visited my local supermarket to buy some toothpaste. While staring at the shelves, it struck me that something so simple can get so complicated: as a modern consumer you’re confronted with multiple choices everyday – toothpaste included: You have toothpaste with a whitening effect, toothpaste for sensitive gums, toothpaste with herbs, toothpaste with two or three colours, toothpaste with enzymes and so on. Luckily, I live in Denmark, with a much more moderate assortment than in for example England or USA.
I see the increased variety of toothpastes as good metaphor for some of the challenges modern corporations faces today. An increased competition, often
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What is the killer argument for spending money on Design? For every board of Directors, for every businessman it comes down to bottom line, doesn’t it?
It’s not all about form and function, its also about market needs.
Frog Design and Business 2.0 has just announced a special – but MOST relevant Design Award – The Bottom Line Design Award.
They created the first industrial design awards to honor products not just for their beauty but also for their commercial success.
Most relevant and a worth read.
Superflex hope to use their art to remake international commerce. They begin with a highly caffeinated drink named "Guaraná Power"
It’s not up to me to judge – but I hope they will succeed in re-designing some of the landscape…….
Did I mention that "Guaraná Power" taste GREAT? Did I mention that Superflex are Danes?
Last monday I had the opportunity to get a sneek peak of Hotel Fox - one part of Volkswagens innovative global event marketing inititative related to the release of their new Fox car. The hotel - located at the centre of Copenhagen - is designed by 21 designers/artists from around the world and is very, very impressive!
The peak was made possible by Patrik Gustavsson - who headed up the only danish participant, E-types, in designing some of the 60-something rooms. Hopefully Patrik will tell us all about the project here on cph127.com very soon!
If you take a close look at 2005 you maybe recognize that Design is on the Agenda here, there and everywhere.
From my chair a lot is going on - not that I’m involved in everything, but in my “surroundings” a lot is going on.
INDEX:2005 has their headquarters located here at DDC – where I work – and the activity-level is exploding these days.
The concept behind INDEX:2005 is VERY interesting and contains 3 different projects:
- Future Scenarios
- Award
- Views
Maybe you should consider to visit Copenhagen in September?
I’ll promise you a featured Interview with Kigge Hvid – Director of INDEX: in a week or two 
Talking of tomorrows big industries I came across something a little interesting. A concept firm made a prototype for memory rich clothing. Clothing that remembers who you are and what you do, that is. Maybe Paris is the next high tech Silicon Valley?
Via: infosthetics
You say Asia’s a low-wage only economy. I, Tom Peters, Hans Henrik and others say the opposite. Asia might battle us a little of low-wage, but the big deal is in creativity, innovation, design and the like. Bloomberg in Tokyo seems to have understood that. They made a Smart Space that displays financial data and news, but the data is triggered by human moves. That means if you move your hands upwards and wave, then the data follows you. This is quite amazing, why haven’t we seen more of this before? Why do we see this in Asia first? I know that Bloomberg is an american company, but that’s not the deal here.
Via: infosthetics